Source : V-Net.TV «Telcos Need A New Kind Of TV Solution That Acknowledges Low Content Margins»
Telcos need a new kind of TV solution, one that acknowledges their focus on broadband and mobile as drivers of revenue and growth and which accepts television as the glue for the quad-play rather than as a raison d’etre, as it is for some Pay TV operators, especially satellite providers.
According to Sylvain Thevenot, Managing Director at NetGem PVX, the London-based unit within the French company that is tasked with delivering a ‘TV Personal Viewing Experience’ for telcos, there are a number of building blocks for a successful modern IPTV service. These include efficient and pragmatic use of local DTT broadcasting, multicast IPTV and OTT unicasting without favouring any of them, and generous use of third-party OTT content to broaden the video offer, including SVOD services like Netflix and premium linear channels.
Other building blocks for what Netgem thinks of as next-generation telco TV are: A multiscreen solution that makes content available as widely as possible around the home and beyond; A compelling user experience that makes it easy to navigate and find all content; A managed cloud platform that dramatically reduces the operational costs associated with television while providing short lead-times for launch and updates.
This is the Netgem PVX vision for the future of IPTV and it is made possible by the company’s TelcoTV solution, a managed ‘TV as a service’ proposition that lowers the barriers to entry as well as the ongoing costs for a competitive video offering.
As Thevenot points out, the margins on television are often thin for telecom operators. It is not just new entrants (including telcos launching mobile-only Pay TV offers) who therefore benefit from this approach, but incumbents once they can migrate from legacy architectures.
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