Irlande – Lancement de la campagne Saorview

SAORVIEW – Lancement de la campagne publique d’information en Irlande

SAORVIEW is this week launching a public information campaign to introduce Irish consumers to its new free-to-air digital television service.   The new digital service, which will provide consumers with more choice and better quality pictures and sound, will be officially launched to the market in the summer and will be available to homes across the country.

From this week the public will be able to access information on the new service from a Lo Call number 1890 222012 and from the website www.saorview.ie. An advertising campaign introducing the new service is also beginning on television, radio and online on St Patrick’s Day.

All viewers who currently receive their television signal through an aerial will need to switch to SAORVIEW by the end of 2012, as this older form of television transmission (known as analogue) will be switched off throughout the EU at that time. Other television viewers are also expected to take up the service which involves the once-off purchase of a set-top box which allows viewers receive the digital SAORVIEW service free into the future.

Mary Curtis, Director of Digital Switch Over, RTÉ, said:

“This is an exciting time for TV viewers.  The new digital service offers more choice when it comes to TV channels and radio channels and it also offers higher quality pictures and sound.  Most importantly SAORVIEW offers this new service on a free-to-air basis, which means that there is no monthly cost to consumers. To receive SAORVIEW viewers will need to purchase a set-top box, but after that there is no charge.”

The planned channel line up for the new SAORVIEW digital television platform, which was announced last month, is as follows: RTÉ One, RTÉ Two HD, TV3, TG4, RTÉ News Now, 3e, RTÉjr, RTÉ One + 1 and RTÉ Digital Aertel. The following radio services will also be available on SAORVIEW: RTÉ Radio 1, RTÉ 2fm, RTÉ lyric fm, RTÉ Raidió na Gaeltachta, RTÉ Choice, RTÉ Pulse, RTÉ 2XM, RTÉ Gold, RTÉ Chill, RTÉJnr, and Radio 1 Extra.

“This public information campaign will explain how people can easily make the switch to the new SAORVIEW service and enjoy the benefits of free digital television. The SAORVIEW service will be launched at the end of May this year,” she concluded.

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