GB – FetchTV distribue Fitness TV

IP Vision today announced that leading health and fitness channel Fitness TV is the latest addition to its FetchTV™ platform, the UK’s first commercial hybrid OTT/IPTV service for consumers.  Fitness TV is available immediately to FetchTV viewers for just £1.99 per month as well as via pay-per-view on demand.
Fitness TV is the UK’s first dedicated health and fitness TV channel and features an ever-changing timetable of workouts from some of the UK’s top fitness instructors, as well as general programmes offering health and nutrition tips. It offers a wide array of content for people across the spectrum in terms of ability, from exercise ideas for people with limited mobility to compelling documentaries profiling elite athletes who share their life stories and training regimes.
Tim Morrison, Chairman of TV Worx, the broadcasting group that acquired Fitness TV in August 2010, commented: “We are eager to offer our programming to the widest possible audience and our agreement with FetchTV is an important part of fulfilling that ambition. FetchTV is a real trailblazer in the UK digital TV scene, with a fast-growing audience base, and we are excited to be working with such an innovative and dynamic player.”
Steve Middleton, Director of Content and Programming, IP Vision, commented: “Our ongoing strategy is to strike agreements with leading content owners in order to provide FetchTV viewers with the best possible range of engaging content across a broad range of content genres.”
He continued: “Fitness TV is the leading player in the UK fitness programming sector, and we are confident that its hugely diverse content mix will appeal to a wide audience, offering something for everyone.”
IP Vision is the company behind the groundbreaking FetchTV platform. The agreement with Fitness TV is the latest in a series of deals that IP Vision has struck with leading rights owners, broadcasters and distribution partners to create a highly compelling hybrid service that delivers a broadcast-meets-web, on-demand entertainment experience that is available today to consumers in the UK.
The FetchTV platform provides UK consumers with a wealth of on-demand and linear content as well as access to BBC iPlayer and Sky Player via a standard broadband connection, on Freeview+ and Freeview+HD full-function personal video recorders.  The SmartBox 8320HD PVR is available from selected Tesco stores and online at