Contenu connecté : un modèle qui évolue

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Extrait : «  Yann Courqueux, chief marketing officer at set-top provider Netgem, agrees thatOTT content can greatly enhance an operator’s portfolio when combined with broadcast in a Hybrid TV service,” citing the example of Netgem customer Telstra, which has integrated YouTube into its T-Box offering alongside its BigPond broadband channels. « 
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 » Netgem’s Courqueux notes that existing service providers enjoy key assets in the form an existing billing relationship, a strong brand and access to premium content:These assets were clear barriers to entry but it seems new models such as direct to consumer licensing and new secured technologies such as internet micro payments are allowing strong consumer electronic brands to shake the existing model.” «