pour FREEVIEW – FREEVIEW + et la HD !!!
28 avril 2009 – Links: http://www.freeview.co.uk
As Director of Marketing Communications Tim will be responsible for shaping and leading the integrated marketing and PR campaigns for Freeview.
In particular, he will be responsible for leading the communication of Freeview’s latest offering, Freeview+ as well as launching Freeview HD as the service becomes available through switchover regions from the end of this year. He will report to Freeview’s Managing Director, Ilse Howling and sit on the Freeview Board.
Before taking up his new role at Freeview, he was the Marketing Director at Project Kangaroo, the proposed video-on-demand joint venture between Channel 4, BBC Worldwide and ITV.
Announcing the appointment Ilse Howling, Managing Director at Freeview said: « I’m delighted to have Tim on board. His experience of leading consumer marketing campaigns that effectively communicate the benefits of technology in a digital world will be invaluable to the evolution of Freeview. »
Tim Hunt said: « Freeview is a great British success story and the platform of choice for millions of families. I am hugely excited at the opportunity to help take the platform to the next level with Freeview+ and launch our HD service. We have a great opportunity with these new services and I believe that in the current economic climate, Freeview’s subscription-free proposition is more relevant than ever to UK consumers. »
The BBC has announced the appointment of Mark Kortekaas as its new Controller for BBC Audio & Music (A&M) Interactive and BBC Mobile.
Reporting to BBC Future Media & Technology (FM&T) Director Erik Huggers, Kortekaas will be responsible for the all BBC’s output on mobile platforms and the multiplatform delivery of Audio & Music content.
He has previously held senior technology roles at NBC, Sony Online Entertainment, CBS and, most recently, Project Kangaroo, where he was Chief Technology Officer.
Erik Huggers said: « We plan to improve the BBC audio and music experience by creating a pan-industry online radio player, developing our radio network sites, and further improving BBC Online’s music pages.
« Mobile is also a big part of our plans. The BBC iPlayer has made our great content available, mobile and on-demand, through a wide range of devices.
« This has helped BBC mobile to become our fastest growing service, and in Mark we are recruiting an executive who will help us build on this progress. »
Mark Kortekaas said: « As well as the amazing content the BBC produces, it’s leading the industry in reaching diverse audiences on multiple platforms in truly innovative ways. I’m very much looking forward to becoming a part of the team. »
Mark Kortekaas will take up his role on 14 April 2009.
Prise de fonction depuis aujourd’hui.